Respect For Wine Heritage

Recently I looked at the website for a winery that I am very familiar with.  This winery is under new ownership. The previous owners are one of the finest families I have known and people I have great respect for. They made wine for generations and the wines were extremely consistent as well as top notch. However the new owner markets the winery as if the family is still involved, which they are not. Additionally they have converted a top notch, extremely modern winery, into artistically what looks like a cheap low grade bordello. Although the wines under the new owner have gotten very good reviews from other sources, I prefer not to even sample their vintages. I can’t get past what looks like the complete disrespect for the former owners as well as the disrespect for the history and art of the wine industry.

It was not too long ago when the winemakers and winery owners had a respect for the land, grape and history that goes with it. Today many new owners or new generations are looking for the fast buck, kicking out high price wine that should be at half the price, and opening up a tourist resort at the winery. With little or no respect for the heritage of the area they are in, the industry, or previous ownership.

Now I want to be clear; this is not a blanket statement. There are many more wineries that respect their history then those who do not. However I can’t help but ask “How do you expect me to respect your wines when you cannot respect the history of the people you have on your own label?”  The wine industry is a business just like any other. However it is an industry that is an art form and with a beautiful history behind it.

Learn it, live it, love it.

 

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